What is social video marketing?
Social video marketing is a great way to get existing and potential customers interested in updates from your company. A social video gives people the chance to interact with you on your website or social media page. The fact that there is a video they can watch makes it easier to get your message across. You’re informing them in an entertaining way.
Is a Social Video Like a Television Commercial?
Social video marketing may seem like old TV commercials, but the reality is it’s better. With television commercials, you can get up and do something while they’re airing. Online, with your headphones on, you cannot help but watch a video while it’s playing. Moreover, the social video can be shared by the person viewing it at any time. When the viewer decides to share the video, you get free publicity on various web pages; connecting you with more potential customers than you can imagine.
Do You Need a Film Crew to Do Social Video Marketing?
A social video is a highly choreographed visual press release, but you can do it on your own using a video editing software. Of course, it helps if you have advanced equipment to use, but you don’t need to hire a staff to shoot the video.
How Long Does It Take to Make a Social Video?
You can simply get a good camera like the Flip and upload the video after editing it for better quality. All in all, you can have a video from scratch in less than two hours if you’re still a newbie at video creation.
Is Social Video Marketing Spam?
Spam is an ugly thing, and people wouldn’t want to associate with it. An entertaining and informative video, however, is not spam. Some businesses tend to make the mistake of overselling everything, but hard selling isn’t bad if done in a tasteful way. Anything becomes spam if the message is too in-your-face without being entertaining.
Creating social videos involve the tasteful handling of issues such as product presentation, image and marketing, all at the same time. You may need the help of a professional marketer to help edit your video and to help keep the message subtle but powerful. A really good video sells itself, and people would want to watch it over and over.
Can a Social Video be Too Entertaining?
If you think of the best video clips you’ve ever seen, or even the best television commercials for that matter, you will realize that people would want to stick around until the end of the video if there’s something that entertains them. The brand name usually appears in the end, or incorporated subtly into the video without being the center of attraction. The more entertaining a video is, the better it will sell on social networks, regardless of the brand name behind the video. You can still get your message across, and people would feel like sharing the video because it doesn’t look like an advertisement.
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