How to Avoid Three Social Media Marketing Mistakes
Making social media marketing a central aspect in your business is a good move, if you know what you’re doing. When social media became known as one of the most powerful forces in marketing, every business around is eager to use it. Back then, everyone was guessing and hoping for the best.
However, there were casualties among these businesses that tried out social media marketing without considering possible pitfalls. They poured thousands of dollars into campaigns that did not bring them back the results they were expecting. They plunged head first without really knowing what to do.
Here are some of the mistakes that have made some businesses throw in the towel when it comes to social media marketing. The good news is that these mistakes are avoidable and you can identify them early to save your marketing campaign.
Mistake #1: Failure To Monitor Your Social Media Marketing
The first step is setting up your Facebook page and turning friends into fans. Your friends bring in their other friends and you get more fans on your page. But some businesses think that they only need to do this much to become successful at social media marketing. The truth is you cannot expect your campaign to run on its own.
The “social” aspect of social media marketing is very important. Check in every once in a while to monitor what your fans are saying. Update your page whenever you have a new promotion, or an event that people would be happy to attend. Answer messages from fans and friends if the message is relevant to your business. As long as people are interested, you’re in top shape. But once you start forgetting to monitor your updates and remind people that you’re there, people will drift away.
Having assistants to monitor your social media marketing campaigns can be the best solution.
Mistake #2: Taking Negative Feedback Passively
Feedback is important in any business, especially when the marketing arena is a social network where people can express their dissatisfaction openly. If a customer decides to take the offensive and use social media to air his dissatisfaction, should you just keep quiet? If you make this mistake, people will wonder why you aren’t doing something about it.
How you handle this situation speaks of how you would treat any other customer that has complaints about your service or product. Maintain a courteous demeanor when handling these irate customers.
Mistake #3: No Incentives
Let’s face it. People won’t act unless you give them some incentive to do so. In a sense, even a small promotion for your facebook fans and friends would go a long way. Special discounts usually work, and you can offset your losses with the sheer number of new customers you can attract. On social networks, people tell others about a great experience. You want people to talk about your promotions on their pages.
When people see value in your promotions, they will try your products or services. Building a solid base of loyal customers using social media means thriving off the recommendations of the people you attract.