SEO or search engine optimization is one of the best ways to get your local business noticed online. Every big business owner knows about this, although some may not need this anymore. Established brands popular all over the world even before the internet became popular may not use this strategy as often as small business owners who need to compete in today’s marketplace.
Promotion through SEO can be simple or complicated, depending on what you already know about methods involving this business tool. If you’re not familiar with SEO, you’re most likely confused about where to start.
To keep it simple, stick to the basics.
Keyword research is a good way to start learning how your business can thrive online. Keywords are the terms that people type in the search bar to find what they want. Some keywords are more relevant to your business than others, and these relevant keywords can make your business more successful online.
Here are some things that you should consider when starting your keyword research.
One of the best keyword tools out there is a hundred percent free. Google’s Adwords, also known as the advertising arm of Google, provides all the tools for small businesses whether they avail of the Adwords service or not. An Adwords campaign may cost a lot, depending on the bidding rate for your keywords. Therefore, you should put effort into using the tools and practice well so that you don’t end up losing money on advertisement fees because you didn’t know much about how to create the best SEO strategy.
If in doubt, hire an expert. There are many marketers out there that have been mastering the adwords system for years. Because they know about the secrets of SEO, they basically let their campaigns run on their own. Therefore, they can make extra money by being a consultant. You can expect that some of them would not mind sharing their knowledge for a relatively minimal price.
Use Your Competitive Advantage
If your business is too specific and packed with competition, you should always look for your edge over your competitors. For example, there are around a fifty or so hotels in your state and you want to be on top of the search results pages whenever someone types in “hotels” and the name of your state on the search bar. You need to find out how to outrank top competition in this highly competitive niche.
So, get keywords that don’t have much competition, as shown in your keyword tools. Moreover, consider utilizing words that your rivals are not using.
Long keywords may be more effective than short ones. Combine your keywords so that your site can appear whenever someone does a search for that particular keyword combination. Of course, you should always check if the keywords you chose are relevant to your target market.
If you have a restaurant, for example, you can use the names of dishes as your keywords instead of very general terms like “restaurants”. Keep testing keywords and keep looking for the keyword trends that could improve your rankings.